It can be tempting to go with a company that provides a cheaper alternative for the ingredients in your products, one that promises to provide a similar effect for a drastically reduced cost (or with other side benefits that offset its cost, such as requiring less in each formulation or recipe). But unless you’re working with a chemical distributor and manufacturer that has really cemented itself as one of the reliable, major players in the industry, you might not know what you’re in for when you decide to sign on the dotted line. Below are just a few of the reasons why you should never decide to “skimp” on your materials.
Your Customers Know the Difference
Don’t fool yourself – when you have been working with a very specific formula for a long period of time, and there’s a sudden change to a cheaper material, your customers will know the difference. It doesn’t matter what industry you’re in, whether that’s household cleaners or packaged food, they will spot the change immediately, unless you’ve worked with an innovative chemical company like Cambrian to track down ingredients that will not negatively affect your formulations while helping you save money or improve other aspects of your product. Don’t risk alienating your most loyal customers just to save a couple cents per unit – that’s how big brands destroy themselves over time.
Poor Formulations Can Wreck Your Reputation
This is different than above, where a bad ingredient can potentially wreck or negatively alter the user experience. What we mean here is that using the wrong materials in your product can lead to other potentially unforeseen issues, such as conflicts with other ingredients that can cause rapid shelf-life deterioration, texture issues, unexpected after-tastes, or create ineffective products that may force your company to offer refunds or issue costly recalls just to save face. And, of course, recalls are just the tip of the iceberg when it comes to issues with consumer products.
The Worst-Case Scenario is Potentially Catastrophic
The absolute worst-case scenario when you go with an ingredient supplier that doesn’t offer the same level of service and expertise that a firm like Cambrian does is a class-action lawsuit. This could be for a variety of reasons, all tied to catastrophic product failures that are the result of using substandard ingredients. Nothing spells doom for a company like having their name dragged through mud in the daily news cycle, especially knowing that on the other end of that there is a potentially huge payout for wronged consumers (or, even worse, business partners). So be careful and only work with companies you know you can trust because they’ve been operating with major manufacturers on their product formulations for the past twenty years!
While altering your products’ formulations should always be a matter of serious consideration, deciding who to work with shouldn’t be as difficult – you need to work with a company like Cambrian which has proven itself in the global ingredient industry. There’s just too much that can go wrong if you do otherwise!