Designing a business website is never as hard as it looks, but always a little more intricate than you might think. Every piece of a business website has a purpose for being a part of the design. The key to design success is to understand your target viewer’s experience when visiting.
If you’re looking for a kick in the right direction, then you have stumbled upon a helpful post. Take a moment to check out this brief overview of a few of the most important aspects of a successful business website design.
Optimize for mobile access
People no longer use their traditional PCs and laptops to access the internet as often as they use their mobile devices for such activity. When you design your business website, design with a mobile device’s small screen in mind.
No one should ever have to pinch and swipe to adequately view your website. Google will also give your site better rankings in the SERPs when your design is optimized for mobile access.
Integrate social media whenever possible
Social media is probably the largest medium for free marketing in existence today. You want your business website to be all over social media (in a positive light, that is).
The best way to slather social media with all things your brand is to create reasons for people to share. Integrate social media share buttons at every twist and turn or your site’s design, like this example page has done. Provide the opportunity to act on their undying impulse to share.
Make website navigation natural
When setting up the overall layout of your business website, create a stationary navigation bar somewhere on the screen. Across the top of the page or down the side of the page, a navigation bar makes it easy for users to travel around your site without getting lost in all the excellent information.
Encourage communication throughout the design
The most valuable input your business can get is that of your target consumers, and your website is the perfect medium to gather such input. You want to provide opportunities to gain an inside view of what people are seeing and experiencing as they do business with your organization.
In addition to the standard “Contact Us” page, add plenty of other ways for people to share their incite. The homepage of your business site is also a great place to drop a contact box or form.
Invest resources into creating a stellar business blog
Every good business website should also have a stellar business blog to compliment all the competence your site exudes. Use your business blog to further influence your social media presence, and make sure your posts are quality.