A conversion rate is an e-commerce term used to describe the ratio of visitors that come to your site and complete an action. The action can be anything from signing up for a free newsletter to purchasing a product or service from your business. While increasing your conversion rate may seem challenging at first, there are many simple steps you can take to help make it happen. To help you get started here are 4 clever ways to increase your website’s conversion rate:
Make Your Buttons Stand Out
Redesigning the buttons on your webpage is a simple tactic that can increase your conversion rate. When designing your button, keep in mind that the goal is to get a visitor to complete an action. If your buttons are boring or difficult to find, this can negatively impact the likelihood that a transaction will take place. If you are not sure which type of button works best for your site, consider making various sales pages and using different buttons on each page. You can then use your website’s traffic metrics to identify which buttons are the most appealing to your customers.
Check Your Load Times
The amount of time it takes your webpage to load, also known as your load time, can have a big impact on your conversion rate. There are various paid or free tools online that can help you check the load times of different pages on your website. For optimal conversion rates, always ensure that your pages are loading as quickly as possible.
Hire a Marketing Agency
Another clever way to increase your conversion rate is by hiring a marketing agency. These companies provide expert marketing services that are designed to help you grow your business. Agency marketing services from companies like SolidCactus can help drive targeted traffic to your e-commerce store using customized campaigns. From SEO strategies to personalized email marketing campaigns, these results-driven businesses can help you increase your conversion rate.
Add Images to Your Website
Adding pictures to your website is a simple trick that can increase your conversion rate. This is especially true for blogs and service pages that consist primarily of chunks of text. Adding one or more images to the page is a good way to visually break up the content while also keeping your visitor engaged. While there is no exact number of images your site should have, keep in mind that adding too many images can make the page seem cluttered. It is important to find the right combination of images and text.
Increasing your conversion rate can seem overwhelming at first, but it does not have to be. These 4 clever tricks can help you increase conversions without hurting your bottom line. Follow these tips and you will be well on your way to online marketing success.